For in-person, online & duo coaches
Coach more clients.
Deliver better results.
One place to run every client — programming, nutrition, check-ins, and community. A quiet assistant, trained on your methods, keeps you on top of every client so nothing slips through.
No charge during the trial · Cancel anytime
Your AI coach brain
It coaches the way you coach
Upload your methodology, training rules, nutrition principles, and the PDFs and notes you already use. Every flag and draft comes back in your system, not generic chatbot advice — it's your AI coach brain doing the work; the assistant just lets it scale across your whole roster.
- Upload your philosophy, rules, PDFs & frameworks
- Drafts and feedback follow your method, not a default bot
- Update your AI coach brain anytime — every draft follows
- More clients without diluting how you coach
In-person · online · hybrid · duo
Coach anyone, anywhere — even side by side
Run gym clients and remote clients from one dashboard, with the session type on every card. Duo mode lets you log a workout live with a client in the room — sets, reps, and weight entered together as you train.
- Every client type on a single roster
- Duo mode — log the workout together, in real time
- Online clients follow their program from the app
- Switch a client between modalities in a tap
Weekly check-ins
Nothing slips through, no late nights
Clients submit photos, weight, adherence, and habit scores each week. The assistant reads it against your AI coach brain, flags what's strong and what needs work, and drafts your reply — you review, tweak, and send in seconds.
- Progress photos with crop & adjust tools
- Strong points and bring-ups flagged for you
- Draft program or diet changes built from your AI coach brain
- Full history, trends, and coach notes over time
Macro Vision
Macros from a meal photo — no food scale
Clients snap their food and get an instant estimate of calories, protein, carbs, and fat — logged straight to their diary, no weighing every ingredient. Perfect for online clients who'd otherwise stop tracking.
- Calories and macros estimated from one photo
- Logged automatically to the client food diary
- A monthly free-scan allowance for every client
- Clients can top up scan credits in-app
Community & leaderboards
Accountability that keeps clients paying
Every personal record is announced to the community feed, and monthly leaderboards rank clients by volume, sessions, and streaks. The social pull keeps clients engaged between sessions — and engaged clients renew.
- PR feed — every record shared with the group
- Monthly leaderboards: volume, sessions, streaks
- Keeps clients motivated between sessions
- Anonymous posting for privacy-conscious clients
The assistant
Your judgement, scaled across your roster
The assistant runs on your AI coach brain — the methodology, rules, and philosophy you upload — so the flags it raises and the drafts it writes are your standards applied to every client, every week. Not a generic template. Not ChatGPT. Your coaching, at scale — with you still making the call.
The full toolkit
Everything else coaches need
One platform for the full client journey — from first session to monthly results — so you're not stitching five tools together.
Auto-progression rules
Set conditions like "if 3 sets at RIR 0–1, add 2.5 kg next session" and the app prompts clients automatically. Your programming logic, running on autopilot between sessions.
708-exercise video library
Every movement with clear demo videos and rep targets. Build multi-week programs with auto-progressions — clients see exactly what to do each session.
Full nutrition planning
Assign custom meal plans with calories, macros, and specific foods, plus training-day and rest-day targets. Clients track via food diary or Macro Vision scans.
Habit tracking & streaks
Set daily habits per client — sleep, steps, water, supplements. Streak counters and history keep compliance visible at a glance, so you spot a slip before it becomes churn.
Progress charts & Monthly Wrapped
Weight trends, lift PRs, and body measurements, plus a Spotify-style Monthly Wrapped of total volume lifted, sessions completed, and top exercises that clients love to share.
Wearable sync — Growth & Pro
Pull sleep scores, HRV, resting HR, steps, and readiness from Whoop, Oura, Fitbit, and Health Connect — auto-filled into check-ins and visible to you as coach.
Built-in messaging
One inbox for every client — no more scattered WhatsApp threads. Broadcast to your whole roster in a tap. Everything stays in-app: professional, searchable, in context.
Your daily brief
Before your day starts, the assistant surfaces overdue check-ins, stalled clients, and sessions that need attention — read through the AI coach brain you uploaded, so the flags match how you'd triage.
Client billing & subscriptions
Sell your services through the platform. Clients manage their own subscriptions and credit top-ups — no separate billing tool to wire up.
Why it's different
Built for coaches, not spreadsheets
Most platforms cover the basics. Fit Factory is built to save you hours, keep clients longer, and make sure nothing falls through.
Your AI coach brain, not a generic bot
You upload your methodology, and every draft and flag comes back in your system. The assistant is the delivery mechanism — your expertise is the product, now scaled across the whole roster.
- Upload your philosophy and training rules
- Drafts and flags speak your system, not defaults
- Powers your daily brief, drafts, and check-ins
- Your high-touch coaching, scaled across the roster
Every coaching modality covered
In-person, online, hybrid, and duo — all in one tool. Log workouts live during a session, set progression rules that auto-prompt, and run the whole roster from one dashboard.
- In-person, online, hybrid, and duo clients
- Duo mode — log workouts together, live
- Progression rules that prompt clients automatically
- Community PRs plus monthly leaderboards
Results clients can actually see
Progress is what keeps clients paying. Weight trends, PR charts, Monthly Wrapped, streaks, macro scanning, and wearable data give clients proof of their transformation — and you proof your coaching works.
- Monthly Wrapped with total volume and PRs
- Macro Vision meal-photo scanning
- Wearable sync on Growth & Pro: Whoop, Oura, Fitbit
- Weekly progress photo comparisons
How we compare
An honest, feature-by-feature look against the platforms coaches switch from most.
| Feature | You are here Fit Factory | Other platforms |
|---|---|---|
| AI coach brain (your methods, uploaded) | Included | Not included |
| Daily brief that flags what needs you | Included | Not included |
| Assisted check-in reviews & drafts | Included | Not included |
| Program & nutrition draft assist | Included | Some |
| Macro Vision meal-photo scanning | Included | Not included |
| In-person & duo session logging | Included | Some |
| Auto-progression rules | Included | Limited |
| Community & leaderboards | Included | Some |
| Monthly Wrapped | Included | Not included |
| Exercise video library | 708 videos | Basic |
| Weekly client check-ins | Included | Included |
| Built-in messaging | Included | Included |
| Nutrition planning | Included | Some |
| Habit tracking & streaks | Included | Some |
| Wearable sync (Growth & Pro) | Whoop, Oura, Fitbit, Health Connect | Limited |
| Native mobile app | Android (iOS soon) | Some |
| Assistant credits included in plan | Included | Not included |
Simple, flat pricing
Pick a plan by how many clients you coach. The core platform is in every plan — wearable sync comes with Growth and Pro. AI credits bundled in.
Starter
- Up to 20 active clients
- Workout programming & exercise library
- Nutrition plans & macro tracking
- Habit tracking & streaks
- Check-ins with progress photos
- Coach–client messaging
- Goal tracking & countdowns
- Supplement logging
- Community PRs & leaderboards
- Prep intelligence & alert center
- Client billing (Stripe, PayPal, Paystack)
- AI assistant — 250 credits/mo included + first-month welcome bonus, top up anytime
- Client mobile app (Android — iOS coming soon)
Growth
- Up to 40 active clients
- Everything in Starter
- Wearable sync — Whoop, Oura, Fitbit & Health Connect
- AI assistant — 500 credits/mo included, top up anytime
Pro
- Unlimited active clients
- Everything in Growth
- AI assistant — 1,500 credits/mo included, top up anytime
- Priority support
See exactly what each plan gets →See how we compare to other platforms →
Prices in USD · First charged after the 14-day trial · Cancel anytime
Run your whole coaching business from one place
Save hours every week, keep clients longer, and deliver a premium experience — without juggling five tools.